Today we want to talk about a few SaaS companies that have been successful in social media marketing. Some of them are familiar to you, because these names are on everyone’s lips, about the other part, reading their blogs or posts on social networks, you may not even have guessed that these are also SaaS companies that sell “software as a service” . Instead of a preface By the way, even social networks such as…

Why do some affiliate marketing creatives work and others don’t? Why do some sites get a lot of organic traffic while others get a high bounce rate? Why is it pleasant to enter one affiliate program, but you want to get out of another affiliate program as soon as possible? Design rules, any professional designer will tell you. And he will be right. Today’s article is a reflection on what a SaaS product should be…

As long as there is affiliate marketing, there will be so many successful cases that this or that SaaS platform shows in order to convince its customers of its own effectiveness. Cases of attracting traffic are the most widespread, because traffic is the lifeblood of any affiliate program. No traffic, no conversions, no sales. Therefore, it is cases of attracting traffic that will be relevant for any online platform in USA, Europe, the EU, and…

For many SaaS platforms, entering the international market is the holy grail and a reason to be proud: hooray! Now we are known not only where we cut our service, but, perhaps, even overseas. But is it always worth striving to become a participant in the international market? What problems can you face when pricing your services? How important is it for a SaaS platform geared towards affiliate marketing to become an international player? In…

Content is king! This expression is doubly true for any SaaS platform that wants to retain existing customers and attract new ones. How to generate content, how it should be, so that customers do not lose interest in your services and products? We answer the main questions in this article. SaaS customer retention. What content and delivery channels to use? Let’s say you’re a new online service that’s very convenient for affiliate marketing clients. What…

Today we are dealing with the question why gaming companies should be valued as SaaS companies, we are talking a little about the prospects for game developers in USA, Europe and the EU in general and about cloud gaming in particular. The article is recommended for reading to anyone who loves online games as a form of leisure. Only in USA today there are 60 million fans of computer games. Some of these people prefer…

How to grow a SaaS company? What SaaS growth strategy to use, how is the development of an online platform related to the customer’s life cycle? We collected all the answers and recommendations in this article. How does a SaaS growth strategy differ from conventional B2B strategies? If for a “regular” business a 12-month cycle from informing the target audience about the product to purchase is considered normal, then a SaaS platform that uses such…

Every company has its most important asset – an audience that is potentially ready to buy products or services. Any B2B SaaS startup is no exception. This article is a short guide on how such startups can create their own audience of potential buyers. If your startup is only going through the discussion stage, already at this stage it is worth thinking about who all these people are the target audience of your project, what…